!--[if lt IE 7 ]> fledglingdesign: Work

Work/What I Do

“...it's like fire and ice, basically. I feel my role in the band is to be somewhere in the middle of that, kind of like lukewarm water.” - Derek Smalls

Design + Code

I'm both a designer and a front end (xhtml/css) developer. I swing both ways. I'm AC/DC.

I have extensive experience designing for the web and print and I am well versed with the concepts and constraints of both. I am comfortable communicating with designers and engineers and see my biggest strength as a kind of bridge between the two archetypes.


I arrived at designing and programming for the web via traditional, print oriented graphic design training back in the relative stone age of the late eighties. In school, we did actual paste up using wax machines, Rubylith, Exacto blades, Letraset and our trusty photostat machine for our comps and final projects. We had about 10 Macintosh SE's and we'd scan things directly into Quark or Pagemaker for what little early desktop publishing we did. I graduated four months after Photoshop made it's debut.

In about 1997, I realized that the internet was desktop publishing fully realized, so I got myself a new PowerMac 8600, took a course in Photoshop, picked up a copy of GoLive Cyberstudio and away I went! Then I came across an early iteration of A List Apart and I was hooked.

Former Clients

Recent Projects

  • literacyworks.org
  • wordup.org
  • mineralfusion.com
  • theboom.com
  • gogreenlawncare.com
  • theketubah.com
  • amplifindmusicservices.com
  • acmejudaica.com
  • scienceandreligiontoday.com

Why Hire Me

“I'm not a jerk ” and I care quite deeply about design from a holistic and pragmatic point of view. In the simplest terms, I'm dedicated to helping my clients satisfactorily answer the crucial question, what does your design need to achieve for you and what's the best, most practical way to do it?

“People think it's this veneer -- that the designers are handed this box and told, 'Make it look good!' That's not what we think design is. It's not just what it looks like and feels like. Design is how it works.” - Steve Jobs